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AZEK
Target Primary: Homeowners, Secondary: Contractors.
Objective Utilize imagery and videos to present our product. Answer questions and drive consideration for purchase of products.
Execution A web site that shows colors, installation and provides both homeowners and professionals with information extending our point of difference and superior product.




VYCOM
Target Plastic fabricators and representatives.
Objective Clearly showcase the many products under the VYCOM umbrella. Present all of the tech specs, colors, etc. by family in a way that reinforces the company approach.
Execution A web site which is fluid. The world of VYCOM is easily navigated in this online experience.




RESISTALL
Target Bar owners, Facility managers, anybody interested in a bathroom partition.
Objective Quickly deliver all of the reasons why you should consider purchasing a Resistall bathroom partition.
Execution A web site that opens with a short video reinforcing all of the brand benefits, in a clear and interesting way. An easy to navigate site that provides answers to all possible questions.




CPG INTERNATIONAL
Target Investors.
Objective Provide information on the company, its financial holdings and position while keeping true to the core business it oversees, plastic extrusion.
Execution A web site that extends its core business by extruding its menu bar. In a clean and clear way, the site provides information which is intended to answer questions any financial observer would have. Presented in a way which represents the competitive and clever style that makes up the company's leaders.




GIFFO
Target Adults 35+.
Objective Deliver the opportunity to get free paper goods without the worries of spam. Create a smart advertiser opportunity to market to GIFFO members when they reorder their paper goods.
Execution A web site that utilizes the most honest celebrity, Morgan Spurlock (Supersize Me guy), in a web video to clearly address concerns with straight forward answers.