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AUTOSPORT HONDA

Target Adults 18+.
Objective Present this different type of dealership in a different kind of way.
Execution :30 second television spot featuring a cartoon of the Sales Manager along with her voice. Dialogue also presented visually in the form of cartoon bubbles with a cool vibe, which represents the dealership.

AZEK

Target Women 35-64.
Objective Reinforce the AZEK point of difference: "Enjoy life on your deck without the worries of stains, scratches and spills".
Execution :30 national television commercial showcasing a worry-free party.

MASTERCARD/SHOPRITE

Target Women 35+
Objective Drive enrollment for Chase Shoprite Card.
Execution :30 television commercial showing the benefits of 'buying what you need and getting what you want'. Highlights that you can receive free things when making purchases with the card.

WAYNE PUMP

Target Male 25-54, Professional plumbers.
Objective To create awareness and educate target of NEW pump. Reinforce its unique selling proposition: 50% more flow with 1/2 of the energy needed.
Execution :30 video, which in a fun way, meets the objective with the use of copy and graphics.