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MASTERCARD/SHOPRITE
Target Women 25+.
Objective Reinforce television commercial and present MasterCard offer.
Execution :60 second radio spot to be used in store and over the air. Spot utilized signature ShopRite music with MasterCard offer.
GOGEL
Target Adults 18+.
Objective Tap into co-op dollars to present corporate offer and extend the GOGEL brand.
Execution :60 second radio spot utilizing the larger-than-life owner presenting the corporate offer, allowing listeners to understand his true passion for his business and how it affects our target.
AIR GROUP
Target Adults 25+, Homeowners.
Objective Remind target that timing is important when household appliances are in question.
Execution :60 second radio spot which exaggerates the climate and presents timing opportunity.