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LUNA SUENO
Target Adults 21-54.
Objective Evoke trial.
Execution Utilize fume glass that glows when bar lit below. Handmade ceramic moons created in Mexico deliver a vintage style and unique look to the market and competition. Current looking bottle which would gain interest in tequila enthusiasts.
BEANO
Target Women 25-54.
Objective Present new product at shelf. Gain attention.
Execution Design gravity unit that taps into Beano equity and conveys portability message.
FRESH CLEANSE
Target Denture wearers.
Objective Develop package to interest consumer, while leveraging Polident equity on shelf. Product needs to stand alone once at home.
Execution Present new breakthrough product at shelf delivering key benefit statement.
VYCOM
Target For distributing partners.
Objective Supply sales kit that conveys company's family of brands in a current light.
Execution Develop stylized package with sample individual packs. Each pack individually expresses the unique nature of that product, while still working as a unit along with the look and feel of agency logo design for Vycom company.