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WAYNE TILE
Target Homeowners.
Objective Top of mind awareness for Wayne Tile.
Execution Clever creative to gain attention and remind target of all the interesting places you can tile.
CONTAC
Target Cold and flu suffers.
Objective Gain attention and drive purchase.
Execution Clean copy that works on any street or highway across the country. Presents problem and delivers solution.
AIR GROUP
Target Homeowners.
Objective Top of mind awareness.
Execution Use of Air Group van as common theme and key visuals which speak to weather conditions.
FIRST JERSEY CREDIT UNION
Target First Time Home Buyers.
Objective Top of mind awareness. Deliver 'One Day or Less' messaging.
Execution Mall advertising with backlit Durtran.
COLDSTONE
Target Ice cream lovers.
Objective Direct ice cream lovers to a nearby Cold Stone location.
Execution Use of tempting product shot on billboard. Billboard located on train line close to Cold Stone location.
EPILEPSY SOCIETY
Target Financial supporters.
Objective Create awareness while de-stigmatizing people with epilepsy. Gain financial support for foundation.
Execution Present healthy faces with key tagline "It's what we have... Not who we are!".