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VYCOM
Target Current customer base and potential future distributors of plastics.
Objective Introduce new logo and rebranding of company.
Execution By using a lenticular, get a multidimensional and interesting look of new logo, created by agency. Drive people to the company's new website where they can experience the reorganizational look and feel of the company.
POLIGRIP STRIPS
Target Denture wearers who currently use Seabond.
Objective Drive trial of new product.
Execution Head-to-head comparison of Poligrip vs. current market leader.
ADA/GSK
Target Dental professionals.
Objective Provide relevant information and drive to GSK booth at ADA convention.
Execution Overlay national TV campaign, which GWP worked on, along with promotion tactics and celebrity endorsement.
BOLLINGER
Target High net worth individuals.
Objective Get potential customers to call for an appointment and/or meeting with Bollinger.
Execution Through geo-targeting and data based market, deliver key information to set up meetings for potential new clients.
QUANTITATIVE ANALYSIS
Target Stores and companies with nationwide retail operations looking to expand, New stores.
Objective Provide onsite information for services.
Execution Present testimonials and results that others had after working with Quantitative Analysis. Personalized letter to accompany testimonial piece.