Target: Consumers and contractors; Homeowners interested in new porch and deck materials; Potential buyers.
Objective: Through the use of imagery, deliver key core uses and benefits of these products. Present construction materials in an attractive way to homeowners in order to assist them in finding the right AZEK porch and deck materials they’re looking for.
Execution: Beautiful imagery taken by our agency, highlighting new colors and styles recently developed by AZEK. Filled brochure pages with these product forward aspirational imagery and copy on brand benefits. Attracted customers through the use of high quality, full size, glossy
paged glamour shots of the product in everyday uses. Minimal copy used
in order to keep things simple and allow the contrac