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VYCOM
Target: Plastics buyers looking for safe, secure plastics. Plastic fabricators.
Objective: Used in a series of ads with common theme of presenting family within Vycom look/feel. Light copy, strong visuals. Drive people to website to learn more about product and talk to Vycom people. Present key colors in an interesting way deliver benefits and create time of mind awareness for product. Strong, made in USA, durable, workability.
Execution: Clean, compelling visuals with easy to read copy.
AZEK
Target: Consumers and contractors; Homeowners interested in new porch and deck materials; Potential buyers.
Objective: Through the use of imagery, deliver key core uses and benefits of these products. Present construction materials in an attractive way to homeowners in order to assist them in finding the right AZEK porch and deck materials they’re looking for.
Execution: Beautiful imagery taken by our agency, highlighting new colors and styles recently developed by AZEK. Filled brochure pages with these product forward aspirational imagery and copy on brand benefits. Attracted customers through the use of high quality, full size, glossy
paged glamour shots of the product in everyday uses. Minimal copy used
in order to keep things simple and allow the contrac
GSK
Target: Dental Physicians attending ADA Convention.
Objective: Top of mind awareness: GSK is their friend and they should come visit the GSK booth at the ADA Convention.
Execution Luggage tag where one side has GSK logo, the other side having space for 'Name', 'Address', and 'If luggage is lost' copy.
HON
Target: National distributors.
Objective: Clearly present product line.
Execution: Utilize imagery and copy to provide info and reason to purchase product.
GOODY'S
Target: Men 25-64.
Objective: Create product trial.
Execution: At Nascar events hand out samples of product with coupon. Created compelling delivery.
LUNA SUENO
Target: Bartenders.
Objective: Introduce new tequila brand in a unique way.
Execution: Using traditional drink recipe cards, national mixologist and beauty shots of drinks, delivered a cool, hip, memorable piece. Usable and takable.
BOLLINGER
Target: Adults 35+ with high net worth.
Objective: Deliver collateral to Bollinger niche. Convey that we understand mentality of target audience: 'You're unique and we know how to work with you. Also, you're busy, we understand and we can handle it'.
Execution: Through development of cost effective trifold, able to convey Bollinger's points of difference through use of copy and imagery to engage target and convince them to set up a meeting with Bollinger. To be delivered at events, handed to individuals.