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DR. MILLER
Target Those who have difficulty sleeping; People with untreated sleep disorders.
Objective Present the problem to the sufferer with a 'look into the mirror' approach.
Execution Clean simple print ad presenting the frustration, sad moment that our target can and will relate to. Simple placement of our clients name and phone number.
VIVARIN
Target College students.
Objective Drive purchase and usage of product.
Execution Relate to our target by presenting a relatable 'problem' and our product as the 'solution'.
WAYNE TILE
Target Women 25-54.
Objective Drive store visits and sales.
Execution Present the beautiful Sicis Tile with a call to action (coupon) to drive store traffic.
AIR GROUP
Target Women 18+, Homeowner.
Objective Present government rebate and call to action.
Execution Print advertisement with the use of old school esthetic, light bulb imagery and copy presenting opportunity.
VYCOM - SANATEC
Target Plastic distributers, Facility managers, Food institutions.
Objective Top of mind awareness.
Execution Print advertisement in food industry publications. One word used to describe end benefit, while working with imagery and product. Double entendre used for tagline: "It's a cut above the rest".