VYCOM
Target Plastic distributors; Fabricators and stocking dealers.
Objective Clearly present the five families of products that sit under the VYCOM umbrella. Provide vision and mission that help define the company and separate it from its competitors.
Execution Total relaunch of the brand which included: a new vision and mission statement, logo development for the company and its family of brands, teaser video, lenticular direct mailer, website, photo shoots of products and the company and manufacturing capacity, email blast, sales incentive program, stylized sales kit, trade show booth, premiums (key card, polo shirts, Vycom Jenga), public relations, print advertising.