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RESTALL
Target Plastic Distributers, Owners of businesses which have high traffic restrooms.
Objective Create a brand which quickly presents essence of product.
Execution Name which speaks to products value proposition: Resists All. Brand logo that represents product and fits within company design scheme.
VYCOM
Target Distributers, Suppliers.
Objective Present a consolidated company.
Execution Family of brands that have a look and feel that reinforces the company from which they come.
GIFFO
Target Consumers.
Objective Create a look and feel that is memorable and reinforces proposition.
Execution Spelling out what GIFFO stands for helps the consumer connect the dots. Creates HUGE recall and imagery, reminding our target of the GIFFO proposition.
HONDA
Target Adults 18+.
Objective Create an iconic image that will present a worry free program in a positive way.
Execution Utilizing imagery that speaks to peaceful moments, we created the 'Peace of Mind Service Program' logo.